Issue One — March ’07

Contents
Adult Learners' Week is fast approaching!
Getting on famously at work
Promoting Adult Learners' Week in your area

Adult Learners' Week is fast approaching!

• Are you getting on famously with your planning?
   
• Have you sent us your event information for FREE Advertising?
   
• Our copy deadline is just days away!

Be part of the biggest celebration of adult learning in Wales.
17,000 learners in just one week! That's how many people attended learning events all over Wales for Adult Learners' week last year. And this year, we are going to make it bigger and better than ever before! We're supporting Adult learners' Week with the boldest, most comprehensive national campaign that we have ever run. We've enlisted an unprecedented level of support from our colleagues and partners, with fun-packed learning festivals being organised all over Wales. And we're getting behind Learning @ work day more than we have ever done before with a high profile campaign of PR, marketing and merchandising to encourage even more businesses to get involved. Yes, this year is going to be very special indeed, so make sure you maximise all the opportunities for your organisation.

Don't let the deadline pass you by
Get your event information to us before March 30
Adult Learners' Week is the most successful adult learning campaign of its kind in Wales, and we're doing all we can to ensure another bumper week for our partners.

Everything we do will be geared to enticing people to your event, so don't miss out on this unique offer to have free advertising for your activity. Send us your event information before March 30, and you'll get a free listing in our Adult Learners' Week What's On guide. Over 580,000 of these guides will be printed, with regional editions distributed to homes throughout your area. It really is a unique opportunity to promote your event for free so fill in the online for now!
 

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Adult Learners' Week campaign theme
Get skilled and get on famously

Once again, we're getting behind Adult Learners' week big-time with a pan-Wales advertising promotion.

At NIACE Dysgu Cymru, we’re proud to orchestrate some of the most successful adult learning promotions in Wales. Last year alone, over 23,000 learners responded to our three campaigns – Taking Control in January, Adult Learners’ Week in May and Sign Up Season in August.

We want to show how learning can help people get on famously in their lives. That’s why we’re launching our ‘Getting on famously’ learning campaign. We have recruited real-life learners with famous names to star in our TV commercials and advertising campaigns.

Who else can say that they have Richard Burton, Elizabeth Taylor, Julia Roberts, Dylan Thomas or Lucy Cohen starring in their commercials?

If you know of anyone with a famous name, we want to hear from them. Please ask your ‘famous learner’ to e-mail stephen.martin@niacedc.org.uk or ring Steve on 029 2037 0900 for a chat. We’ll then contact them to see if they would be happy to take part in our promotion. If they do, just think of the great PR opportunities for your organisation!

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Promoting Adult Learners' Week in your area

This year we are taking the promotion of Adult Learners' Week to another level, with a potent mix of peak time TV and heavy weight national radio advertising, supported for the first time ever with outdoor activity on buses and train stations.

TV Commercials
Starring on the box
We'll be on the box again this year, with another national campaign of TV commercials on ITV Wales and S4C being planned. The spot times for the TV commercials are currently being prepared and we hope to get them in time for our next edition. So watch this space.

580,000 What's On guides
Driving the message home
In the meantime, take a look at the What's On guides coverage table. It features the media details for the distribution of our 'What's On guides'. Four regional 'What's On guides' are being published, with over 580,000 copies being inserted into local newspapers around Wales. To keep you informed of the activity in your area, we have listed where and when all the guides will appear.

Bus posters
On the buses
For the first time ever we are planning a campaign of bus and train station advertising.

You can find out which buses are running internal posters in your area on our bus area detail page.

4 and 6 sheet posters
On the train stations
We have produced a list of train stations that will be displaying the posters

Radio campaign
On the airwaves
A national campaign of radio commercials will also be broadcast to the nation to build brand and awareness in the run up, and during Adult Learners' Week. Here is a list of the radio advert coverage.

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Interested Colleague?
Send us their email address and we’ll get a copy sent to them.

Please let us know if you wish to be removed from this emailing list.

Some email servers and email software don’t support imagery, so if you are having difficulties viewing this eZine, it can be viewed online at http://www.capellcreative.co.uk/clients/niace/ezine/

Learning at Work day, Adult Learners’ Week, Sign Up Season and Taking Control are funded by The European Social Fund and the Welsh Assembly Government, and co-ordinated by NIACE Dysgu Cymru.

NIACE Dysgu Cymru is a membership organisation, run by an elected management group, representing all sectors bonded by a common focus on adult learners. A wide range of work is undertaken; advocacy, research and development, influencing policy, conferences, publications and staff development. For further information, visit our website.